Ecommerce That Converts: From Cart to Cash Without the Technical Headache
Stop losing sales to slow sites and clunky checkouts. Get custom ecommerce that's fast, scalable, and built to maximize revenue.
The Ecommerce Problem Killing Your Revenue
You built an ecommerce site. It works... kind of. But you're leaving serious money on the table:
- Your site is too slow - Visitors bounce before your product photos even load.
- Checkout is clunky - Confusing forms, too many steps, unexpected fees at the end.
- Limited customization - You want unique features, custom workflows, or special product configurations. Your platform says "no".
- Platform limitations bite you - Transaction fees add up fast. WooCommerce is sluggish with high inventory. Custom platforms lack the features you need.
- Mobile experience is an afterthought - Your checkout is designed for desktop, not the mobile devices most customers use.
- Integrations are nightmares - Your inventory system doesn't talk to your store. Email platform doesn't sync orders. Everything is manual.
- Missing personalization - Every visitor sees the same generic store. No product recommendations. No dynamic features.
Meanwhile, competitors with optimized sites are converting more visitors into customers.
The cost of staying broken:
- Lost revenue from poor conversion rates
- Customers buying from competitors with smoother checkout
- Staff wasting hours on manual inventory management
- Negative reviews and churn from frustrating user experience
- Missed opportunities for upsells, cross-sells, and repeat purchases
- Customer acquisition costs rising while customer lifetime value drops
Ecommerce Solutions Built For Your Business
I build and customize ecommerce platforms that solve real business problems. Fast loading. Frictionless checkout. Mobile-optimized. Integrated with your backend systems. Whether you need a Shopify app, WooCommerce plugin, or a completely custom platform, I can build it.
⚡ Lightning-Fast Performance
Fast page loads mean better conversion rates and search rankings. Optimized code, efficient queries, and smart caching.
🎯 Streamlined Checkout
Frictionless purchasing process. Fewer steps. Guest checkout. Multiple payment options.
📱 Mobile-First Design
Built for mobile from the ground up. Responsive design, touch-friendly interface, fast mobile checkout.
🔗 Custom Integrations
Connect to your inventory system, accounting software, email platform, shipping providers, analytics, and payment processors.
🛠️ Platform Expertise
Shopify apps and themes, WooCommerce plugins, or custom-built platforms from scratch using Ruby on Rails, PHP/Laravel, or Node.js.
📊 Analytics & Tracking
Track where visitors drop off, which products convert best, order trends, and performance metrics.
Ecommerce Features That Drive Revenue
Real features I've built for ecommerce businesses:
🛍️ Core Store Functionality
- Product management: Unlimited products, variants, categories, inventory tracking, bulk import/export
- Dynamic pricing: Time-based promotions, quantity discounts, customer-specific pricing, inventory-based pricing
- Advanced search & filtering: Fast search powered by Elasticsearch. Smart filters by price, attributes, availability.
- Smart inventory: Real-time stock tracking, low stock alerts, backorder management, warehouse sync
- Flexible product pages: Unlimited customization. Video support, 360° images, customer reviews, Q&A, related products
🛒 Checkout & Payment
- Streamlined checkout: Reduce friction with optimized checkout flows
- Guest checkout: Optional account creation to remove barriers to purchase
- Multiple payment methods: Credit cards, Apple Pay, Google Pay, PayPal, Buy Now Pay Later options, bank transfers
- Smart shipping: Real-time rates from carriers. Local pickup options. International shipping with duties/taxes calculated
- Promo codes & discounts: Flexible discount systems for various promotion types
💰 Revenue Maximization
- Upsell & cross-sell: Smart product recommendations on product pages and cart. Frequently bought together.
- Personalization: Show different products, pricing, or messaging based on visitor behavior, location, device
- Loyalty programs: Points systems, VIP tiers, referral rewards, exclusive discounts for repeat customers
- Email marketing: Automated abandoned cart emails, browse abandonment, post-purchase follow-ups, re-engagement campaigns
- Analytics dashboard: Sales trends, top products, conversion rates, average order value, customer lifetime value, ROI by channel
👥 Customer Experience
- Customer accounts: Order history, saved addresses, wishlist, tracking, easy reorder
- Order management: Real-time tracking, shipping updates, downloadable invoices, returns management
- Reviews & social proof: Customer reviews with photos, ratings, verified purchase badges, star displays on product pages
- Help & support: Live chat, ticketing system, knowledge base, FAQ, email support integration
- Personalized experience: Welcome messages, birthday discounts, personalized recommendations
🔗 Integrations
- Inventory systems: NetSuite, SAP, custom databases - keep stock synchronized
- Accounting software: QuickBooks, Xero, FreshBooks - automatic order-to-accounting sync
- Shipping providers: Fedex, UPS, DHL, Australia Post - real-time rates and label generation
- Email & marketing: Mailchimp, ConvertKit, custom email systems - automated campaigns
- Analytics: Google Analytics, custom tracking solutions
- Payment processors: Stripe, Square, PayPal, custom payment gateways
- Search: Algolia, Elasticsearch for fast product search
⚡ Performance & Scalability
- Global CDN: Content delivered from nearest location. Sub-2-second load times globally.
- Auto-scaling: Infrastructure scales automatically during traffic spikes. Black Friday ready.
- Caching strategy: Product data, product images, category pages all intelligently cached
- Database optimization: Queries optimized for speed. Read replicas for reporting without impacting storefront
- Image optimization: Automatic resizing, WebP compression, lazy loading, srcset for responsive images
Real Ecommerce Results
Case Study: Koi - Custom Ecommerce Platform Handling Millions in Annual Transactions
The Problem: E-commerce startup needed a custom platform that could scale beyond standard Shopify limitations. Required advanced warehouse management, custom shipping logic, AI-powered product features, and the ability to handle complex fulfillment workflows that off-the-shelf platforms couldn't support.
The Solution: Built Koi, a comprehensive custom ecommerce platform using Ruby on Rails and AlpineJS. Developed from scratch with self-onboarding, AI-powered product descriptions and image background removal, advanced warehouse management, and custom shipping/fulfillment logic. Also created Shopify App Store extensions to expand functionality.
The Results:
- 💰 Handling significant transaction volume: Platform successfully processes substantial customer transactions annually
- 🏪 Multi-store capability: Users can create and manage their own stores with complete product, warehouse, and sales management
- 🤖 AI integration: Automated product description generation and image background removal reduce product setup time
- 📦 Advanced fulfillment: Custom warehouse management handles complex picking, packing, and shipping workflows
- 🔌 Shopify ecosystem: Built extensions for Shopify App Store
- ⚡ Self-service onboarding: Users can sign up and start selling quickly, no manual setup required
My Ecommerce Technology Stack
I work with proven technologies that power reliable, scalable ecommerce solutions:
Development Stack
- Backend: Ruby on Rails, PHP/Laravel, Node.js
- Frontend: Vue.js, AlpineJS, vanilla JavaScript
- Mobile apps: CapacitorJS for cross-platform, Swift for native iOS
- Databases: MySQL, PostgreSQL, MongoDB, DynamoDB, Elasticsearch
- Cloud Infrastructure: AWS (S3, CloudFront, Lambda, EC2), Google Cloud
Payment & Security
- Payment processing: Stripe, Square, PayPal, custom merchant accounts
- PCI compliance: Proper tokenization, no raw card data stored
- SSL/TLS: Encryption for all data in transit
- Security best practices: Input validation, SQL injection prevention, XSS protection
Platform Experience
- Shopify: Custom apps for the Shopify App Store, theme development, app integrations
- WooCommerce: Custom plugins, theme development, performance optimization
- Custom platforms: Built from scratch using Ruby on Rails or PHP/Laravel
- Neto: Plugin development and backend work
What I Can Integrate
- ERP/Inventory systems: SAP, NetSuite, custom databases
- Accounting: QuickBooks, Xero, FreshBooks
- Email platforms: Mailchimp, ConvertKit, custom solutions
- Search: Algolia, Elasticsearch
- Shipping: Major carriers via API
Frequently Asked Questions
Should I use Shopify, WooCommerce, or a custom platform?
Shopify is best if you want a managed platform with app store integrations and don't need heavy customization. WooCommerce works great for WordPress users who want more control and flexibility. Custom platforms are ideal if you need unique features, complex workflows, or specific integrations that platforms can't handle. I'll recommend the best option after understanding your requirements.
Can you build Shopify apps or WooCommerce plugins?
Yes. I've built apps for the Shopify App Store and custom WooCommerce plugins. Whether you need to extend functionality, integrate with external systems, or add custom features, I can develop the solution you need.
What if I have a large product catalog?
Large catalogs require proper architecture. I've built systems handling substantial product inventories using Elasticsearch for search, proper database indexing, and smart caching to keep everything fast.
Can you help migrate my existing store to a new platform?
Yes. I can handle migrating products, inventory, customer data, orders, and reviews while minimizing downtime. I set up redirects so old product URLs continue to work and traffic isn't lost.
How do you track performance after launch?
I can set up analytics to track important metrics: conversion rate, average order value, cart abandonment rate, page load times, and mobile conversion rate. You'll be able to monitor how the site is performing.
Can you integrate with my inventory management system?
Yes. If you have an API or database access, I can build integrations to sync inventory, orders, and other data between systems. This eliminates manual data entry and keeps everything synchronized.
What about payment processing and security?
I handle payments securely using established payment processors like Stripe or PayPal. No raw card data is stored on your servers - the payment processor handles the sensitive information. SSL/TLS encryption protects all transactions. I follow security best practices to prevent common vulnerabilities.
What if I need ongoing support after launch?
I can provide ongoing support for bug fixes, updates, and technical issues. We can discuss maintenance arrangements based on your needs.
What about mobile apps?
Yes. I can build cross-platform mobile apps using CapacitorJS or native iOS apps using Swift that connect to your ecommerce backend.
Ready to build something exceptional?
Let's team up to create something innovative, efficient, and built to last.
No obligation • Free consultation • Fast response